Loonen was founded by Clara, a new mom, and David, a beverage industry veteran, who believed the bottled water category could—and should—do better. United by a shared commitment to transparency and quality, they set out to create water they would feel confident serving their own families.
Loonen begins with pristine mountain spring sources in Southern California and is transported in stainless steel to protect purity. The water is purified using physical membrane filtration, a chemical-free process that removes contaminants while preserving the integrity of the source. After filtration, the water is carefully rebalanced with high-quality, lab-tested minerals to create clean, natural minerality and a crisp, refreshing taste.
Bottled exclusively in glass, Loonen is designed to preserve purity from source to sip while offering a premium feel in hand. Every batch is rigorously tested for microplastics, forever chemicals, pesticides, and hundreds of other contaminants, then third-party certified. Test results are made fully accessible via QR code on every bottle—because clarity matters more than marketing claims.
Loonen delivers spring-sourced, mineral-rich water with no microplastics, no forever chemicals, and no compromises—just perfectly pure hydration you can trust.
