Humble Brands

Humble Brands was founded by Jeff Shardell after he left his corporate career in search of a healthier, more intentional lifestyle. As he re-evaluated the products he used daily, he struggled to find a natural alternative to conventional antiperspirant that truly worked. Motivated to create a better solution, Jeff began experimenting in his kitchen, eventually developing a simple, effective formula built around just a few carefully chosen ingredients.

Based in Taos, New Mexico, Humble Brands continues to operate with that same “less is more” philosophy. The team focuses on creating personal care products that are straightforward, effective, and made for all bodies. Each formula uses plant- and mineral-based ingredients that are mindfully sourced, with scents crafted from essential oils and botanical extracts for a balanced, natural experience.

Humble Brands is also committed to reducing its environmental impact and supporting its community. The company offers vegan-friendly and sensitive skin formulas, along with plastic-free packaging options, while maintaining strict standards around ingredient integrity. All products are made without aluminum, alcohol, parabens, dyes, artificial fragrances, petroleum, or detergents.

Rooted in simplicity, transparency, and care, Humble Brands continues to create personal care products that support both everyday wellbeing and a more thoughtful approach to what goes on the body.